Converse = Band of Ballers, Roth Boys, and Rosa

2 02 2010

In the past few years Converse has crossed over a bit.

In 2008 they put together a decent song with Pharell, Santogold, and Julian Casablancas (Strokes lead man).

Then in 2009, Converse hosted the first annual Band of Ballers event in New York City.

For the day, they brought in NY’s Top Hip Hop radio station HOT 97, and their personalities like Miss Info and Cipha Sounds. The hottest hunnies were in town…i.e. Rosa Acosta

Teams were led by hip hop stars like Jim Jones, Diplo, Pac Div, and Asher Roth.

Converse has used these platforms, like music, video, and events to successfully promote their products to a broader audience. For the Band of Baller tournament, they introduced their new sneaker, Weapon Evo. The Evo, an updated version of the 1986-’87 Converse Weapon, introduces Cons’ Balls Technology. “Balls” are polyurethane bladders embedded in the shoe’s heel that compress and rebound during play.

With $10,000 cash sitting on top of the backboards, teams competed in half court 3-on-3 games. Jim Jones’ team, Jones Family, defeated Pac Div for the championship

Also, check out this funny promo video done by the Roth Boys

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