Streaming Live from Space

17 10 2012

When Felix Baumgartner, an Austrian skydiver, jumped off a balloon from the edge of space on October 14, 2012, he set the world record for the highest free fall jump in history and broke the speed of sound.  Skydiving from 24 miles up – at the edge of space – he was the fastest person moving outside of a space craft ever – reaching an estimated speed of 834 mph.

The mission also pushed perceived boundaries in other industries as Red Bull broke the traditional barriers of online streaming, exposure, sponsorship, and social media. [Read article on Forbes]

Marketing gurus were impressed by the mission – noting that jump is in line with Red Bull’s slogan (“Red Bull gives you wings”) and also by the international brand exposure gained by the fact that every photo and video of the event features the Red Bull logo and name.

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